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About CUBE
CUBE is a non-governmental organisation established by a group of Hong Kong people who profoundly love their cinematic culture.Initially, it was an idea that came up during a casual chat, while drinking milk tea - two Hong Kong expatriates talked about to share their love of theater, cinema and other creative art forms with the French public, from a Hong Kong perspective" (and not "to share their love for theatre, cinema and other creative art forms from a Hong Kong perspective with the French public. The idea then became an actual project with the help of professionals from the industry, independent artists and intellectuals. Not only is the name Cube an alternative representation of C³ (an acronym of the name – Association des Créations Culturelles et Cinématographiques de Hong-Kong), but it also underlies an ambition of bringing our audiences to re-experience Hong Kong culture from a stereo-dimensional perspective.
CUBE's Founding Background
It's evident that there has been a significant rise in independent art creations in Hong Kong since 2014. This trend, however, is relatively new and unfamiliar to the French public, as well as to the local conventional arts industry and the Hong Kong government. Many artists and creators have faced challenges in promoting and exporting their works abroad. This challenge has been exacerbated since the introduction of the National Security Law in 2020, requiring artists and creators to adapt to new circumstances. In order to support Hong Kong creators in promoting their works and advancing their careers across Europe, we are dedicated to establishing this organization. Our goal is to enrich the art scene in France with Hong Kong identity and provide artists with opportunities to collaborate with diverse communities in France and explore new creative possibilities.
Vision Of CUBE
Our vision (2D and 1C) is simple! It comprises three main categories: Demonstration, Distribution, and Collaboration. Demonstration implies “exhibition” for any static or digital artworks, “show” for any musical or theatrical works, and “screening” for any cinematic works. Distribution implies the “circulation” of any shows or artworks’ exhibition, “distribution” of films including streaming, and “publication” of any printed artworks such as bandes-dessinées. Collaboration implies cooperation with other different art organizations or communities in France or in Europe.
The Objectives Of CUBE
A bridge between Hong Kong and the world.
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Promote Hong Kong's art and culture.
To promote Hong Kong cinema, theater, contemporary music (both pop and independent), pop culture, language (Cantonese), and other various contemporary artistic creations in France.
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Favoriser la Sensibilité Multiculturelle des Artistes de HK
To foster multicultural sensitivity among artists and creators from Hong Kong towards diversity through various campaigns in cooperation with artists from different communities and backgrounds in Europe.
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Priority on Community and Independent Art
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Empowering Hong Kong Artists' Networking
To enhance networking and marketing for new independent Hong Kong artists and creators in Francophone areas (or possibly across Europe in the future, depending on Cube's development).
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Prioritizing Unique Artistic Voices
To fully utilize our resources, we prioritize authors with a unique artistic character, specific humanistic concerns, or whose works highlight the specificity of Hong Kong's history, society, or culture.
Therefore, promoting community art, small to medium-budget works, and independent creations will be our top priority, as productions with government support or massive investments will be much more accessible to the French public.